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Without visitors, you're just writing to yourself

Online Media Buying

Google isn't the only website on Earth

Search engine optimization and paid search listings are to great ways to get a lot of good traffic, but don't forget there are lots of other great sites that have visitors. Google's Adwords program can help you find sites to place your text and graphics ads, but you can also do this yourself and find great content-rich sites that are selling banner spots and links for reasonable fees.

The art to this is selecting when to make your own content and when to pay another site. The next decision is which sites? And this can be adjusted as an outgoing media buying effort.