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The Myth of the Omnipotent Designer

There's this woman that does websites and she's great at every aspect of web design. Every aspect. Trust me. Just ask her how good she is. She's the "rare person that's great at graphics, programming, statistics, layout, content writing, marketing, PPC, SEO, orogami, checkers, poker, and skiing."

It's not our fault you believed what you wanted to hear.

One favor, whens she lets you down by not achieving results that are competitive with specialists in each of these fields, don't say we didn't warn you. And don't take it out on us later when you call us afterward.

We use different people for each task to ensure professional grade work at each step. When you hire a single, in-house staff member to complete your project, you might be wasting a lot of money. Believing that one person can do a top-quality job at all facets of Internet marketing is a sign of not understanding just truly how competitive the Internet can be.

Omnipotent designers should probably look up the word "specialist" before deciding to "specialize in everything."

Bad Ideas for Online Marketing