Search Engine Optimization

Search engine optimization (SEO) is the art of getting a website to list well in search engines (most importantly Google.) This is not a magic trick. It takes work. The goal is to list better than your competition, so be prepared to compete with them in your online marketing efforts in order to win. Purple Tangent can help you win.


Google AdWords Management

Managing AdWords campaigns isn't rocket surgery. Just don't get your words mixed up.

When The ins-and-outs of managing AdWords advertising takes a little practice, a little creativity, and a little experience. Setting up an AdWords campaign that focuses on the keywords you are trying to purchase requires that you develop a broad mix of keywords around a specific target set. Google AdWords campaigns are deceptive in their simplicity, and if done inefficiently, can be an expensive leak in your advertising budget. It's definitely worth getting someone with a bit of experience to help you set up the campaigns, and then periodically monitor them. That's a big part of our Internet marketing services.

Adwords vs Search Engine Optimization

With Google AdWords, you can get listed very quickly (compared to organically/SEO,) and get extremely targeted traffic. It can allow you to test to see if your website is up to snuff, or obtain feedback from visitors before you begin a lengthy online marketing effort using other methods.
With search engine optimization, you won't have to pay each time someone visits your website, but the initial efforts and costs will be very high.

For a small business solution, check our the FAQ for Google AdWords for small businesses.